About the Programme
Governments today recognise the importance of involving non-government actors, including businesses, as strategic allies in public policy. In this context, associations such as PAFI, FICCI, and CII are playing increasingly important roles in shaping dialogue between industry and government. Corporate professionals engaging with governments, therefore, need to understand public policy priorities and master strategic communication to advance organisational goals and broader social objectives.
This 6-hour strategic policy writing and communication workshop is designed for seasoned policy professionals to make their organisational communication more targeted and effective in driving policy outcomes.
Participants will also receive:
- A Practical toolkit with templates for in-class exercises, post-session organisational-level reflections, and relevant resources
- Individualised feedback on participants’ communication approaches