About the Programme
In the policy sphere, influence is most effective when communication is clear, deliberate, and strategic. As government and corporate priorities increasingly intersect, the ability to translate ideas and evidence into informed and actionable decisions has become essential. This hands-on workshop is designed to help participants communicate with clarity, precision, and purpose in policy and governance settings. Learners will build the mindset of advocacy professionals who can understand the policy landscape, connect insights, and communicate with strategic intent.
Through practical exercises, real-world examples, and guided feedback, participants will develop the ability to
- Draft clear and compelling policy briefs with an emphasis on visual communication
- Frame sharp problem statements and key messages
- Tailor communication for different government audiences
- Plan communication strategically for advocacy and influence
Participants will also receive a practical toolkit of ready-to-use templates and resources that can be applied immediately in their day-to-day policy communication work.