ISPP ISPP

Policy Communication for Impactful Messaging and Engagement

  • Calender

    Date

    22 March 2025

  • Calender

    Model of
    training

    In-person
    in Bangalore

  • Programme Fee

    Programme Fee

    31,000*

    *Excluding GST. Discounts available
Vincy Davis

Vincy Davis

Assistant Professor, ISPP

About the Programme

The course is designed to help participants understand the government’s policy priorities and the public policy communications landscape, including stakeholders and means of communication at all policy cycle stages. They will be able to collaborate and communicate effectively with the government using methods that balance organisational and public policy goals. The goal is to enable the participants to enhance organisational relations with government actors, leading to better regulatory risk management, trust, and credibility.

Faculty

Vincy Davis

Vincy Davis

Assistant Professor, ISPP

Since 2021, Vincy has taught policy communications, professional communication, and academic writing at ISPP.

Exclusively Tailored For

  • Corporate Communications Assistant

  • Public Relations Coordinator

  • Government Affairs Assistant

  • Policy Research Analyst

  • Advocacy and Outreach Associate

Programme Learning Outcomes

  • Explore theories and principles of effective policy communication.

  • Learn the art of crafting clear, persuasive, and audience-tailored messages with clarity.

  • Framing policy communication based on different criteria of different stakeholders.

  • Gain insight into the government’s policy priorities and the various methods of communication utilised throughout all stages of the policy cycle.

Register for Programme

Tentative List of Modules

Policy communications in action – A case study

  • Case study of Delhi’s education reforms (taught via case method approach).
  • Questions will be raised around areas where corporates could have intervened.
  • Define policy communications and stakeholder-wise objectives, means and processes.

Role of corporates in public policy and policy communications

  • Map internal and external stakeholders viz public policy and their communication requirements.
  • Assess current frequency, formats, and quality of communication with relevant stakeholders.

From critic to collaborator: Expanding my organisation’s role in public policy and communications

  • Groups will brainstorm areas and activities where their organisation can contribute to the policy cycle. Followed by a discussion on appropriate policy communication formats.
  • Define possible metrics for assessing their organisation’s impact at different policy cycle stages.

Summary of key reflections and takeaways, Q&A

  • Groups will collate and present their top 5 key takeaways and actionable points to be implemented following the workshop.
  • Any remaining questions and doubts to be addressed

PAFI

Public policy is a complex and strategic endeavour, encompassing a wide range of challenges and opportunities. The Indian School of Public Policy (ISPP) endeavours to tackle this complexity by employing design thinking to innovate the policy-making process. In parallel, the Public Affairs Forum of India (PAFI) contributes to this evolution by championing smart regulation, which not only stimulates innovation but also cultivates the expertise necessary to navigate emerging trends.

ISPP and PAFI aim to offer enhance the existing knowledge of the public policy professionals by designing few short-term courses to broaden participants' focus and cover a wide array of contemporary public policy topics, linking them with real-time examples and case studies to enhance practical understanding.

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Frequently Asked Questions (FAQs)

Eligibility Curriculum and Pedagogy Networking Discounts
Is there an age limit for applying for the Policy Communication programme?

There is no minimum age limit for applying for the Policy Communication programme. We encourage everyone interested in Public Policy communication who wants to pursue a part-time programme to apply.

Do I need to have work experience to join this programme?

All participants are expected to have at least 1 year of work experience, irrespective of the sector.

What is the minimum eligibility required for this programme?

The minimum eligibility required for this programme is having at least 1 year of work experience.

Policy Communication for Impactful Messaging and Engagement: Communicate with Impact

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